The announcement of Taylor Swift’s new album, Life of a Showgirl, has inspired big-name brands to go orange. After the color scheme for the album was teased to be bright orange and mint green, multiple big brands launched orange-themed promotional campaigns—and they didn’t hold back on the glitter.

On Reddit, fans immediately connected it to backlash Swift has faced in recent years, particularly during The Tortured Poets Department. That album not only arrived as a surprise double release but also came with a flood of vinyl variants — a strategy that drew fire for both its cost to fans and its environmental footprint.