In the case of Whisker, the inventors of the Litter-Robot, that meant finding a 25-year-old cat to make a marketing metaphor.

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

The Ad Council is starting up an entertainment arm, thanks to a new partnership with a media and content production company. The longtime nonprofit has launched Ad Council Entertainment, partnering ...

The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.

Merlin Entertainments is to appoint Omnicom agencies both to its global creative and media accounts. It is set to award its global creative account to Adam & Eve/DDB and its media business to OMD.

Wikipedia is to appoint social agency Spin following a competitive global pitch. Spin will be the online encyclopedia’s first ...

Palmer’s entertainment company launched KeyTV Days at Special Academy, a six-week program that connects young creatives with ...

Yes, the San Juan/Carolina metro is the center of nightlife, tourism and numerous major events, but it’s far from the whole story. The east has beach towns such as Luquillo and Fajardo, the west has ...

Palmer’s KeyTV Network launched KeyTV Days at Special Academy, a six-week program that connects young creatives with industry ...

The association’s Programmatic Transparency Benchmark report found “incremental progress” is being made, but there’s still work to be done.

The fast-food chain has unlocked what many adult consumers are looking for right now: nostalgic, joyous and whimsical comfort ...

Of all the publicly traded companies on the S&P 500, just over 160 did not cite the effects of tariffs on their most recent ...