Can't get enough of The Craft? View all of our articles in the library.
Using Shorthand, RELX achieved a tenfold increase in reads for their internal communications — and saw employee NPS soar by 20 percentage points. After twelve months with Shorthand, Bonhams has ...
The most engaging visual stories on the web are built with Shorthand. Browse examples from iconic brands to inspire your next project.
Get all our articles, and see what the best digital publishers are doing with Shorthand. Add The Craft newsletter to your inbox.
The not-at-all unique story of how we increased Shorthand’s blog traffic by 10x in 8 months — and what went wrong along the way. The biggest threat to success in content marketing is short-term ...
Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...
Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...
The rapid adoption of ChatGPT led to (or at least unearthed) a sea of generative AI tools designed to help us with everything from manual research to SEO optimisation to bonafide knowledge work. But ...
When you picture a traditional journalist, what do you see? Most people will would imagine a newsreader with a microphone in front of a camera, or a journalist writing down notes inside a courtroom.
At the time I was deep into university studies, on a stodgy diet of academic articles, doorstop-sized books and dry syllabi. Listicles — sometimes known as list articles or list posts — felt like the ...
If it’s been a while, you’re not alone. A lot of content on the web today is generic and visually underwhelming. Of course, that isn’t because publishers lack the creativity or desire to build ...
Have you ever taken a picture and it's turned out blurry or too dark? If you have — like most of us — then you probably need to learn about ISO. ISO is a number that represents how sensitive your ...