Meta’s “GEM” generative recommendation model and its new tone-of-voice AI help serve ads that match a user’s identity and interests, boosting performance without ad fatigue. Pinterest’s labs unveiled ...

In Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-year-old strategy game, called Go, that’s several orders of magnitude more ...

30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media ...

The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this ...

Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook ...

30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to the top ...

In its simplest sense, structured data is information formatted in a way that can be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, ...

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the ...

This represents a major hurdle for marketers hoping to get additional traffic to their Instagram account from the search results, but the hurdle is not insurmountable. Let’s talk about how to optimize ...

Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond ...

Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can ...

Source: Google Search Console for papanicksdriving.co.uk The likelihood is you’ll be a very early adopter of this markup, which will make it a quick way to eat up large amounts of SERP real estate.