Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CR ...

Channel 4 has teamed up with NHS Blood and Transplant (NHSBT) to help ‘demystify’ blood donation for young audiences through a new branded entertainment series. Hosted on the broadcaster’s digital ...

Diet Coke has launched the next phase of its ‘This Is My Taste’ campaign with actor Jamie Dornan. This new chapter celebrates personal passions, featuring Dornan’s love for cold-water swimming ...

Birds Eye has launched a major new masterbrand campaign as part of its ongoing evolution. Created by Havas London, the multi-channel campaign is the first stage of a wider pan-European ...

Up has launched a pink-themed pop-up i to promote its new Pink Lemonade flavour in the UK. The event invites visitors to “Ring for Pink” to “unlock the space, enjoy ...

Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product ...

Govia Thameslink Railway (GTR) has launched Every Stop is a Story, a new campaign encouraging leisure travel on its network. Created by TMW, part of Accenture Song, the campaign builds ...

Moloco, the AI performance advertising company, today announced that Moloco SDK is now available through Google AdMob bidding ...

Specsavers has launched ‘The Whole Conversation’, a new campaign to show how mild hearing loss can affect daily life and to ...

WHISKAS®, part of the Mars Inc. family, is launching Purradise™, an immersive experience for cat owners and fans to explore ...

SuperHeroes has introduced Weather on the Gogh, a unique digital experience that presents weather forecasts as if seen ...

Bandstand has teamed up with train operator c2c for a playful new campaign encouraging day trips, adventures, and spontaneous ...