The Samsung S90D is the prior generation 2024 model. A new "S90F" model has been released for 2025, but it costs more than double the price. The S90D is equipped with Samsung's proprietary quantum dot (QD) OLED panel.

One such TV in the Prime Day sale is the Samsung DU8070 Crystal UHD 4K 50" Smart TV. Normally retailing for £349, shoppers can now snatch up this 50-inch TV for £279.98, saving shoppers around £70 on their purchase.

The Samsung TV has a list price of $1,645 but is now on sale for just $797: That’s a whopping $848 off, or 52% off the regular price. It’s rare to see a premium TV like this dip below the $800 mark, and it’s a clear sign that Amazon is pulling out all the stops for this sales event.