Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

The Pixel 10 series is available for pre-order ahead of its August 28 release date. Pricing starts at $799 for the 128GB Pixel 10, with the 256GB model priced at $899. The Pixel 10 Pro is listed at $999, while the Pro XL comes in at $1,199.

Software has always been an integral part of the Pixel experience, and that's not changing with the new Pixel 10 family.

The Pixel 10 series is bringing a new Ask Photos feature that lets you edit images by simply giving text prompts to AI.

To nobody’s surprise, there’s a new Tensor G5 chip, with a 35% faster CPU, powering everything. The Pixel 10 comes with 12GB of RAM standard and two storage options (128GB and 256GB). And for the first time on any Pixel phone, there’s built-in Satellite SOS, which works more or less the same as it does on newer iPhones.

Google has officially debuted the tenth-generation Pixel lineup, which includes the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL. The Pixel 10 phones feature a new and refined design, a more powerful chip, and AI smarts everywhere. This iPhone rival is available for preordering August 20 and will be widely available on August 28.

Google sold its own hardware, including a lineup of phones, under the Nexus brand from 2010 to 2016 — but it was always known that hardware manufacturers like HTC and Samsung were actually building the hardware.