Jimmy Fallon has appeared in a YouTube Short confirming he'll be hosting the Pixel 10 launch where Google will announce "secret" products.

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

It took me two goes to make it through Google’s Pixel 10 announcement livestream the first time around. Not because I was suddenly interrupted, but because I had to give myself a moment to unclench. My body had tensed up from the amount of on-screen cringe so completely,

Google’s Pixel 10 launch event, hosted by Jimmy Fallon, showcased a confident Google willing to take jabs at Apple as it emphasised Android’s compatibility with Apple accessories.

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.