Apple is preparing for its next major smartphone launch, and attention is already turning toward the iPhone 17 Pro Max. The device will lead the iPhone 17 series, which is expected to include multiple models such as the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the top-tier iPhone 17 Pro Max.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.

The iPhone 17 is reportedly rumored to be announced in September, meaning Nevadans may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

One recent leak points to Apple holding the iPhone 17 event on Sept. 9. German site iPhone-Ticker claims that it gained access to internal documents from a local carrier, and even though the sourcing cannot be confirmed, that release date lines up with existing rumors and expert opinion.

The production strategy of Apple is on the verge of another significant shift. Apple has moved on to produce all future models of the iPhone 17 in India and export them to the US despite the pushback by President Donald Trump and talks of a stiff imposition of 50% duties on Indian imports.