The league's old marketing model is faltering on the backs of aging superstars. Time to give some budding stars a chance.

Q: Looking forward to NBA Commissioner Adam Silver reprimanding Jimmy Butler for steering the trade process to his preferred destination. I recall a harsh warning to Damian Lillard when he was trying ...

Dwight Howard isn’t telling the truth, at least according to the NBA. The eight-time NBA All Star recently said he was told ...

Dwight Howard says he received a call from NBA commissioner Adam Silver almost immediately after he tweeted “Free Palestine” ...

Indiana Fever superstar Caitlin Clark has a theory on why the NBA's viewership has been lackluster so far this year.

All that noise about the NBA's ratings slump at the start of the season feels like a joke. The post Charles Barkley's ...

LeBron James, in his next game, will become the first player in NBA history to play in his teens, 20s, 30s and 40s.

As LeBron James celebrates his 40th birthday, the basketball world reflects on the unparalleled legacy of one of the greatest ...

His milestone birthday comes Monday, one that will make him the first player in NBA history to play in his teens, 20s, 30s ...

After a flop at the '24 ASG driven by an exit from the playground style format, a return to the old style that didn't have ...

Critics blame the proliferation of 3-point shots for basketball’s rating decline, but the Wildcats’ coach sees it another way ...