The bespoke agency has been created to consolidate L’Oréal’s influencer activity, including all 32 brands such as CeraVe, La ...

The FTSE 100 advertising agency WPP has began offering free lunches to lure employees back into the office on Fridays. From ...

Two of WPP’s flagship advertising agencies have not been able to introduce their holding company’s contested return-to-office mandate because they do not have enough desks to accommodate the influx of ...

L’Oréal has appointed WPP Beauty Tech Labs as its Advocacy and Influencer Agency across Australia and New Zealand ...

L’Oreal Groupe has consolidated its Australian and New Zealand influencer activity for all its 32 brands under a single ...

The holdco stands alone with its ‘data-connectivity’ approach, foregrounding privacy, safety and data diversity. With a new ...

L’Oréal has appointed WPP Beauty Tech Labs as its advocacy and influencer agency across Australia and New Zealand ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

Before rejoining GroupM as CEO late last year, Brian Lesser was chairman and CEO of data cleanroom InfoSum. Terms were not disclosed.

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

WPP has recorded a revenue of 14,741 million pounds in 2024 as compared to 14,845 million pounds of the previous year. The ...