This week marks the first time two performers from the year's halftime show are Nos. 1 and 2 in the wake of the show.

From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.

Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at Drake, to cap the Super Bowl halftime show in New Orleans, the first to be headlined by a solo rapper.

In its framing, narrative approach, and density, Kendrick Lamar’s Super Bowl was unlike any that have come before it.

When Kendrick Lamar took center stage at the 2025 Super Bowl halftime show, his entrance wasn’t just about spectacle, it was a statement. Squatting on the hood of a 1987 Buick GNX, Lamar transformed a rare 1980s muscle car into a symbol of personal and artistic significance.

Kendrick Lamar’s Super Bowl halftime performance is growing in viewership hours after the big game, gaining more 11 million views since it aired Sunday night. Lamar, who has won a Pulitzer Prize,

Drake's Legal Team Dropped a Statement Against Universal Music Group Ahead of Kendrick Lamar's Super Bowl Performance

His “GNX” album returns to the top of the Billboard 200 with 236,000 equivalent album units following his performance at the Super Bowl Halftime Show. With its latest jump from No. 4 to 1, “GNX” marks the set’s second week atop the chart following its release in November.

Kendrick Lamar is the first rap act with three of the top 10 albums on the Billboard 200 chart at the same time, in the wake of the 2025 Super Bowl.