In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads ...

While the glitzy and glamorous lineup grabs attention, there's a notable shift that highlights the changing NFL and Super ...

Each Super Bowl impacts viewers, TV networks, announcers, head coaches, players, marketers, host city, halftime performers, ...

Putting the business of the Big Game in perspective. The post Super Bowl LIX in Charts: Big Figures Behind the Big Game ...

Fox isn't going for the three-peat in Super Bowl LIX, but the media company could still be among the biggest winners on Feb. 9.

Hailee Steinfeld is teaming up with Novartis to raise awareness about breast cancer with an empowering Super Bowl 59 ...

Kendrick Lamar will have a chance to join this list after he takes on the NFL's biggest stage at Super Bowl LIX.

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Host Trevor Noah emphasized the Grammys' support for local L.A. businesses following the fires that devastated the city.

While Dogg cheered on Simone Biles and fell in love with a 'crip-walking' horse, NBC claimed 35.4 million viewers watched a single day of coverage. The NFL, which will turn the Super Bowl Halftime ...