Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it ...

Key information on the 2025 Rolex 24 at Daytona, which will be held Jan. 25-26 at Daytona International Speedway.

DiCaprio’s ref. 116509 marks a few important evolutions for the Rolex brand. It is part of the early era of Daytonas from the ...

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its ...

While presenting an award at the Golden Globes, the musician took to the stage to solidify his watch guy status ...

Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price ...

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, ...

Hulk Hogan is one of the most iconic wrestlers in the 72-year history of the WWE, but upon his debut at Netflix’s “Monday ...

Rolex usually increases its prices at the start of the year, but 2025 saw substantial hikes. Rolex raised prices on some ...

the company introduced a 4% increase in some of its gold watches in the U.K. last June, including raising the retail cost of the Rolex Daytona chronograph in white gold to about $49,300 (£38,700 ...