One of the biggest events of the year highlighting the American cowgirl, the Cowgirl Gathering has officially kicked off in ...

Rodeo is more dangerous than football and ice hockey, but riders often wear far less protective gear. After decades of danger ...

You might think that cowboy boots are a privilege reserved for ranch hands and folks who can actually ride a horse. But with ...

Why did a small North Texas town become a haven for Brazilians in the United States? The answer has a lot to do with how ...

As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...