Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with Prince Harry and their two children—Markle explained that she felt "limited" by the name American Riviera Orchard and wanted a label that would better reflect the ethos behind the company.

Meghan Markle, 43, unveiled 'As Ever' as the successor to American Riviera Orchard, alongside launching a website featuring a photo of her with daughter Lilibet, three, holding hands in the California sunshine.

Duchess Meghan has shared a rare photo of her daughter Princess Lilibet as she reveals a new name and website for her lifestyle brand.