Dončić becomes the first international player to lead the NBA in jersey sales in an season by besting Steph Curry and Lakers teammate LeBron James, who finished No. 2 and No. 3 in sales ...

Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com sales, the league announced Monday. The Lakers were also No. 1 on the team ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the league's most popular jersey list. The results are comprised of NBAStore ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.