The NBA is considering changing the format of its ratings-needy All-Star weekend to an international competition, league ...

It's also possible that the game will be moved to an earlier time on Sunday afternoon on NBC, as it falls during the Winter ...

The 2025 NBA All-Star Game in San Francisco shattered the mold of the East versus West rivalry by introducing a four-team ...

While a new format is interesting, it remains to be seen if it would bring fans back, as fans try to reengage in the NBA’s All-Star weekend. The latest discussions could see a rise in viewership ...

The 2026 NBA All-Star weekend is also set to coincide with the 2026 Winter Olympics held in Italy, for which NBC also has the TV rights.

Victor Wembanyama and Draymond Green-- voiced their support for an international competition earlier this year during this season's All-Star weekend. The NBA also announced last month that it ...

NBC might be the last bastion of hope to rejuvenate the NBA All-Star game when it takes over rights to the midseason exhibition starting next season. In an appearance at the Associated Press ...