Last month, Mister Donut delighted customers with the news that it would be teaming up with matcha specialists Gion Tsujiri for another limited-edition collection. Ever since the two first joined ...

By Alexandra Alter Jimmy Donaldson — better known to his hundreds of millions of online followers as MrBeast — has leveraged his vast social media audience to sell everything from Beast ...

I met Mr. Beast at his studio; we talked for several hours and settled on an idea we were incredibly excited to turn into a novel. I think it’s going to turn on readers all over the world ...

Like Disney, Beast Industries is looking to proliferate its IP into different categories. MrBeast isn't pitching a theme park yet — but other YouTubers have. MrBeast wants to build a Disney for ...

YouTube star Jimmy ‘MrBeast’ Donaldson sent a number of Feastables trucks to Hershey Chocolate’s headquarters with a message inspired by Kendrick Lamar. Last year, Kendrick Lamar and Drake ...

“You gotta admit, that's pretty much the sort of stuff Mr. Beast does on his channel all the time and it's not like he's the one that said it.” “Had to be hacked,” one user wrote, while ...

Though Beast says he’s “pumped to be teaming up with James, one of the best-selling authors of all time,” the story sounds a lot like the stunts MrBeast pulls on YouTube and Prime Video’s ...

It included a three-night stay at the hotel, a “mystery bag” full of “exclusive” Mr. Beast merchandise ... including a small T-shirt, a large hoodie, and extra-small shorts, which he ...

Every fandom gets the Fyre Fest it deserves. First there was DashCon and now, Gen Z YouTube obsessives have The MrBeast Experience, a $1,000 dud that didn’t even have a fun ball pit to play in.

Resorts World Las Vegas later acknowledged that "expectations were not met during the MrBeast experience" and offered refunds Madison E. Goldberg received her B.S. in Journalism and double minors ...

What happens in Vegas stays in Vegas — unless you complain about it on social media. That’s what a disappointed group of MrBeast fans did when they realized a Sin City event advertised under ...