President Donald Trump’s media company just announced a plan to raise $2.5 billion to buy bitcoin, joining a growing number ...

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

Havas Media Network’s North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the ...

In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

The group responsible for overseeing Democratic Party state efforts is strongly encouraging all its state campaigns to use a single digital ad tech platform called TargetSmart. Why it matters: The ...

CoStar has spent more than $22 million buying Homes.com.au in a sign of how ... and Nine has said it will support the acquisition. The media group expects to give about half of its $1.4 billion ...

However, a growing number of public companies have started to buy and hold the digital asset on their balance sheets, as bitcoin reached a new high last week. Here’s how investors should proceed ...

Independent media agency Kaimera has been appointed as the media buying partner for SXSW Sydney 2025, tasked with leading the offline paid media strategy and value-in-kind (VIK) planning and ...

GroupM, one of the biggest consortia of media-buying agencies, has long commanded great leverage on Madison Avenue, and over the years, its executives played a big role in setting critical ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

This exclusive relationship enables Super League to offer consumer brands and media agencies a unique, scalable, full-funnel playable solution with access to 220 million monthly US gamers.