OMD India has secured the media planning and buying mandate for Muthoot Finance for the second quarter (Q2) of the ongoing ...

Consumers scroll past thousands of ads a day but they stop for the ones that feel like they were written just for them, according to The Science of Connection, a whitepaper from independent media ...

Consumers scroll past 10,000 ads a day, but only the one that says “we know your coffee order” makes them stop.