OMD India has secured the media planning and buying mandate for Muthoot Finance for the second quarter (Q2) of the ongoing ...

D with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP ...

President Donald Trump’s media company just announced a plan to raise $2.5 billion to buy bitcoin, joining a growing number ...

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

Havas Media Network’s North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the ...

The group responsible for overseeing Democratic Party state efforts is strongly encouraging all its state campaigns to use a ...

Independent media agency Kaimera has been appointed as the media buying partner for SXSW Sydney 2025, tasked with leading the offline paid media strategy and value-in-kind (VIK) planning and ...

The Competition Commission of India’s recent raids on top ad agencies shook the media buying industry, but now, the panic is giving way to perspective. While the investigation into alleged ...

Driven by technological innovation, evolving consumer behavior, and the imperative for accountability, media buying agencies are rapidly reshaping their strategies. Here's a deep dive into the ...

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke ...