President Donald Trump’s media company just announced a plan to raise $2.5 billion to buy bitcoin, joining a growing number ...

Yango will lead digital media strategy, planning, and buying for Amber Tiles across all channels.The announcement:Yango, a ...

Consumers scroll past 10,000 ads a day, but only the one that says “we know your coffee order” makes them stop.

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side ...

GroupM, one of the biggest consortia of media-buying agencies, has long commanded great leverage on Madison Avenue, and over the years, its executives played a big role in setting critical ...

Independent media agency Kaimera has been appointed as the media buying partner for SXSW Sydney 2025, tasked with leading the offline paid media strategy and value-in-kind (VIK) planning and ...

Havas Media Network’s North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the ...

Bitcoin is known to be volatile. However, a growing number of public companies have started to buy and hold the digital asset on their balance sheets, as bitcoin reached a new high last week.

Full disclosure -- the chart shown above represents some apples-to-oranges comparisons, but I combined them to illustrate a bigger, more overarching problem for the advertising and media-buying ...

Marketers have for decades leaned on behavioural psychology to capture attention. Magic’s paper shows how fusing these principles with modern media buying can deliver messaging with precision, to when ...

In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...