A surge in demand for sports in the TV industry's annual 'upfront' has resulted in NBC being nearly sold out of ads for the ...

Media-buying agencies have traditionally acted as “agents” when purchasing advertising inventory for their clients, often buying what each brand needs in relatively close proximity to planned ...

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

The $13.25 billion all-stock deal, should it gain the approval of federal regulators, could roil the close-knit world of advertising and media buying agencies. The combined entity, still called ...

In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke ...

Consumers scroll past 10,000 ads a day, but only the one that says “we know your coffee order” makes them stop.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook. Principal-based media buying—when a media agency purchases ad ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

Consumers scroll past thousands of ads a day but they stop for the ones that feel like they were written just for them, according to The Science of Connection, a whitepaper from independent media ...

OMD India has secured the media planning and buying mandate for Muthoot Finance for the second quarter (Q2) of the ongoing ...