Unilever-owned Hellmann’s has introduced a promotion that will let you “get money for mayo by cashing in your ketchup packets.” “Tired of ketchup packets cluttering your drawers?” ...

The Unilever-owned condiment brand has launched “Ketchup Currency,” a digital promo that rewards consumers for parting with surplus ketchup packets, offering discounts on mayo in return.

Hellmann’s is empowering consumers to dip their french fries in mayonnaise instead of ketchup with a campaign that turns ketchup packets into currency, per details shared with Marketing Dive. “Ketchup ...