Shifting cultural perceptions of beauty could drive 'lip dysmorphia', so psychologists tested the response of 32 people to altered images of lips to see how they responded. The results were surprising ...

FEMAIL reached out to beauty experts to find out the easiest ways to guarantee your glam stays put and looks natural on a ...

Brat summer may be over, but the party aesthetic is still going strong. Enter: the "disco lips" makeup trend that's about to ...

Simone's secret to having eight-hour lip perfection is L'Oreal Paris' Infallible 8-Hour Gloss, according to Popsugar. The actress enjoys wearing this product because it helps her look red carpet-ready ...

Celebrity makeup artist Lisa Eldridge talks about navigating beauty trends and achieving the soft, natural look of her signature believable glam aesthetic.

Every girl loves to do makeup and it is complete only when you apply lipstick on your lips. We are not saying this, you too ...

New research reveals that lip size significantly influences how people perceive facial attractiveness, and these perceptions vary based on gender and exposure.

Their make-up artist, Gina Kane, reveals the products that make up Corrin's arsenal and why invisible make-up and skin health ...

Unlike some lipsticks, it keeps lips hydrated, making it perfect for wearing around the pool or on hot summer days ...

The "clean girl" aesthetic seems innocent enough, but this exclusionary beauty standard can be incredibly isolating and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

SZA enters the beauty industry with Not Beauty, launching April 1 and focusing on lip products while challenging beauty ...