Lip liner has become such a staple in my routine that I don't know where I'd be without it. So, when I saw the hype around ...

I know pastel colours are having a make-up moment, but how do I make them work without making myself washed out?

Sam Visser, the 25-year-old beauty architect who’s famously painted the faces of almost every Kardashian since he was 16, revealed the one technique he uses on all his clients to enhance their looks.

Over the years the California-based brand’s Lip Butter Balms have expanded across various flavours, and sold out on numerous ...

STARING seductively into the camera, Kim Cattrall looks every inch the star as she fronts iconic beauty brand Charlotte ...

Spring lipstick trends are a mix of vibrant corals, juicy berries, and soft petal pinks—think fresh, flirty, and full of life ...

Achieve the perfect pout with these high-quality lip liners! These waterproof, long-lasting lip pencils offer smooth ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The 90s have officially dialled in, and they’re bringing back one of their baddest beauty flexes: lip liner worn solo. Once ...

In the years since its inception, Vieve has quickly become a brand used and loved by the general public, make-up artists ...

It's also brought along dozens of new beauty products that have found permanent spots in my morning routine. "My biggest ...