As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The brand’s signature lip liner, another blurring option, comes in a range of ...

The Korean makeup brand’s inaugural product is a powder ... “The Fixing Tints are perfect for creating the most beautiful matte ombre lips, and they are truly smudge-proof!” ...

As seen on NCT's Ten, Blackpink's Jisoo, ITZY's Yeji and more, these K-pop stars are here to show us the latest makeup trends ...