Nearly 1 in 5 global fans say K-pop comes to mind first, beating out Korean food, TV dramas and beauty products.

Then, the Korean Culture Association provided Hanbok to 11 Thai Korean War ... 2022 by Channel 3 and attract attention as the symbol of the Korean-Thai soft power. On this event, it included B-Boy and ...

K-pop continues to be the most recognised symbol of South Korean culture around the world, even as the country’s cuisine, TV dramas and beauty products gain ground among global fans, according ...