Name, Image, Likeness deals, known as NIL, stormed into college sports in the summer of 2021. The goal was to ensure that ...

New stars such as USC’s JuJu Watkins, also featured in Nike’s Super Bowl commercial, are on the way. So are new basketball ...

USC Trojans star JuJu Watkins made her pride known after her teammate Kiki Iriafen's remarkable achievement in the 2025 WNBA ...

College stars Sarah Strong, Madison Booker and even the injured JuJu Watkins would be tantalizing options if they could enter ...

Watkins has been named this year's winner of the John R. Wooden Award in women's college basketball after recently also ...

University of Southern California star JuJu Watkins suffered a catastrophic injury at just about the worst time. She tore her ...

• Aaliyah Chavez, 5’11” guard. The 2025 Naismith Girls High School Player of the Year is the top-ranked recruit in the nation and is headed to Oklahoma in the fall. She averaged 34.9 points, 9.1 ...

Watkins had South Carolina on her short list. “JuJu is loved by all of us,” Staley ... with cornering the market when it comes to NIL deals. She’s a business herself, and to see that not ...

The power conferences will. The NCAA requires all NIL deals get reported, but the clearinghouse will only vet those above $600. True NIL — Cooper Flagg for New Balance, JuJu Watkins for State Farm — ...

The USC Trojans women's basketball team has another star player making waves in the NIL world, but this time it's not JuJu Watkins. USC forward Kiki Iriafen has signed a sponsorship deal with ...

"Basketball consistently dominates NIL deals because it perfectly combines ... "Players like Caitlin Clark and JuJu Watkins aren't just athletes, they're compelling storytellers whose careers ...