The brand aims to ‘unlock substantial areas of growth’ for the business in haute parfumerie by expanding its Le Vestiaire des Parfums collection with inky scent Muse ...

Although L'Oréal lost out on acquiring fragrance brand Byredo in 2022 (to Puig), the beauty giant has not given up on the niche fragrance market. Amouage and Borntostandout are among its recent ...

As a beauty editor and fragrance lover, I adore perfume—and although I'm a big advocate for niche perfumery, there's ...