A major part of Icebreaker's push toward plastic-free products is its use of wool. The company reported that 80.75 percent of the fibers it uses are merino wool, with 100 percent RWS-certified and 93 ...

The brand’s radically honest approach sets a new standard for sustainability communication in a time when both greenwashing and greenhushing are on the ...

Know the basics Now it may seem obvious which coat to ... a breathable merino wool base layer, add an insulating layer for ...