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Mattel's latest Hot Wheels creation comes as a collaboration with two other brands, and only a few collectors will ever get ...

Hot Wheels lineup will include nine Ferraris, plus a limited-edition box set with a 312P and Le Mans-winning 499P.

This 1957 Studebaker Golden Hawk is a custom one-off hot rod built over 17 years ... After appearing in the video game Forza 4, it can now find its way into your garage as it’s headed to ...

"A look at the Hot Wheels edition of the Chevy Camaro, a collector’s dream. Rated Red is your go-to channel for everything Heartland! From epic food and cars to military life, video games ...

The newest Hot Wheels Fast & Furious mix of five cars is a Silver Series release with two significant updates. But is that ...

The Salt Lake Tribune reports on how a Ninja Warrior competitor's collection of 5,000 Hot Wheels caught the attention of ...

Most people’s first car was a Hot Wheels. And, for a growing number of adult toy collectors, the iconic die-casts are still among their most coveted collectibles. “Hot Wheels has seen an ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...