Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who ...

One may question why Mattel would introduce a Ken doll whom the youngest demographic ... Competitor toy company Hasbro has also reported a massive teen and adult customer base, with about 60% ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online since it became available for purchase.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Travis Kelce jokingly dismissed the idea of a Ken doll modeled after him on his podcast, but fans enthusiastically embraced it, envisioning Taylor Swift as his Barbie counterpart. This playful ...