The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

L uxury sports car brand Ferrari was recently caught in a logo debacle with an unexpected opponent – Malaysian energy drink ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...