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In its first-ever Super Bowl ad, Häagen-Dazs called on the "Fast & Furious" franchise to help take it to the next level. As Vin Diesel's character speeds away, Michelle Rodriguez pulled out a ...

Eagles matchup may not satisfy the championship cravings of Patriots fans here in New England, but Sunday’s Super Bowl ...

The Budweiser Clydesdales are known for their Super Bowl spots. This year, "First Delivery" tells the story of a young foal ...

Companies have already dropped teasers and full commercials online ahead of the big game. Here are five of our favorites.

After they eventually catch him, they forcibly drug him by offering a mysterious beverage. The runner drinks it, collapses ...

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...

With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember ...

With some Super Bowl LIV spots already released online, Dugan has some early favorites. These include a Budweiser ad that ...