Building and keeping trust in a brand is a monumental task. It can mean the difference between soaring success and bankruptcy. A PwC survey found that while 90 percent of executives believed customers ...

Kerry Healy shares insights into Accor's strategy for driving repeat business and improving personalisation. Accor’s CCO Kerry Healy on data, loyalty and a portfolio expansion . accor, kerry healy, ...

Two recent research reports offer some insights into the current state of customer loyalty. However, they also raise some ...

Consumer trust in UK food and clothing retailer Marks & Spencer (M&S) has been affected after a cyber attack last week.