A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...

Coca-Cola used AI to recreate its famous ‘Holidays Are Coming’ ad at a tenth of what it would have cost previously.

Coca-Cola is bringing back its legendary ‘Share a Coke’ campaign in Australia. The locally born initiative will see ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.

"I chugged the doggone thing over and over and over," Joe Greene says of drinking Coca-Colas for his iconic ad ... Cola with Pittsburgh Steelers star “Mean” Joe Greene in one of the most ...