Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

It's 2025, but business cards are still in vogue — just visit any conference or industry expo and you'll end up with a pile ...

Brands meticulously court pop culture icons, sending them products, sponsoring their events, and vying for a moment of public recognition that could change their business forever. The logic is ...

One family-owned business that my readers in the Southern states have likely heard of — Community Coffee, based in Baton Rouge, La. (More on that later.) Ninety-seven percent of all U.S. farms ...

The university revealed a refreshed brand identity shaped by input from its community and aligned with its strategic vision ...

Anne-Laure Fayard is the ERA Chair Professor in Social Innovation at Nova School of Business and Economics, in Lisbon, Portugal, and a visiting research professor at New York University.

Gold prices rose on Monday ahead of the Federal Reserve's next interest rate decision later this week. The metal jumped to $3,299 per troy ounce as of 5.27 a.m. ET after a week of losses that ...

The Bucknell SBDC incubator celebrates its milestone as an early client is named SBA Eastern Pennsylvania Entrepreneurial ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

Apple may still have two devices in the pipeline: a clamshell foldable “iPhone Flip” that’s designed for fun, along with a more serious business-class “iPhone Fold” or “iPad Fold.” ...

In a move that has left employees fuming and industry watchers raising eyebrows, accounting giant PricewaterhouseCoopers (PwC ...