Ford advertises its Bronco “Sport” starting at $29,995. For this price you get an AWD unibody with an I3 engine. If you’re thinking of the full-frame Bronco, you’ll pay at least $39,630. That’s for ...

Given the slew of electric premium off-roaders on the market, you'd think a fully electric Ford Bronco would go gangbusters.

Ford’s updated Bronco Sport can now go to the edge of the wilderness, and beyond, thanks to an impressive Sasquatch options ...

S ince the Bronco nameplate's reintroduction in 2021, Ford has always defined a clear relationship between the "big" Bronco ...

There’s more to the 2025 Ford Bronco Sport, including an updated interior and revised powertrain, but all of that is ...

Interested in going off-road, but not sure which kind of vehicle fits your needs? Not to worry. These days there are rugged trims in basically every category.

Ford Motor will allow consumers to buy 2024-25 Ford and Lincoln vehicles for the same price an employee would pay.

will apply to all 2024 and 2025 model-year Ford and Lincoln vehicles except: the 2025 Ford Expedition SUV; 2025 Lincoln ...

Automakers rushed to launch deals and discuss moves to shift production to the US to avoid added costs from President Trump’s ...

The Ford Motor Company on Thursday announced that customers would receive employee-level pricing on most vehicles.

Industry experts, economists, and automakers seem in alignment on President Trump's newest tariffs: They will increase the prices customers pay for new cars and car parts, and—as a helpful knock-off ...

Ford’s new discounts apply to all new 2024 and 2025 vehicles, except for specialty versions of the Bronco sport-utility vehicle; the Mustang sports car; Super Duty versions of F-Series pickups; and a ...