Discover proven strategies for boosting crypto brand awareness through community building, influencer collaboration, and ...

Deckers Outdoor combines UGG's consistent cash flow generation with HOKA's strong yet profitable growth, creating a ...

SHI International, one of the world's leading IT solutions providers, named Rutgers University swimmer Brooke Thompson as its newest official brand ambassador. Thompson will help represent the SHI ...

By Ahn-zim Wusa MangaIn today’s fast-evolving marketing landscape, brand influencers have become a powerful promotional tool. Ghana is no exception. From Instagram reels and TikTok videos to Twitter ...

Measurable Goals for Brand Awareness. The term "brand awareness" refers to the percentage of customers in a market who can name the brand, according to market research firm Dobney.com. Brand ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Behavio Labs announces the launch of its brand tracking guide, providing businesses with insights and measurements powered by advanced behavioral science methods.

At Cannes Lions, industry leaders discussed the transformative impact of AI on brand storytelling, highlighting its influence on efficiency, transparency, and creativity from ideation to delivery.

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, increase conversions.

Here are the four steps of “Trustnomics”—the new currency for brand growth—in an algorithmic, agentic, and synthetic world. Identify your key product moment ...

Streamline, save time, boost ROI When demand generation and brand awareness work together, your marketing becomes more effective and easier to manage. Demand generation drives interest and turns ...

Arguably, Gen Z are much more aware of the environment and sustainability issues than their forebears and more concerned about the links between diet and health.