In a new viral trend known as the "Barbie Box Challenge," internet users are transforming themselves into action figures and ...

Thousands of people are going viral for sharing their AI-generated Barbie dolls under the hashtag #aibarbie. Here’s ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

Alright sports fans, this one is for you. LeBron James has been named as the debut Kenbassador for Mattel's new line of ...

A brand new Barbie trend has descended on social media as thousands of Brits head to an AI platform to create their very own ...

The greatest LeBarbie doll yet. Mattel surprised sports fans by announcing that LeBron James has been chosen to be part of a ...

A SAVVY woman has revealed that she got her hands on a mystery box of toys for just £73. Inside the returns box, Becky ...

The Barbie phone is no longer just a toy. It is a fully-packed feature phone with internet connectivity. HMD — which recently rebranded Human Mobile Devices alongside and discontinued the ...

Located just a short walk from Bath Spa station, My Small World – renowned for its fabulous mix of wooden toys and games – is one of the largest independent toy stores in the UK. Dawn Burden ...

Mattel, the toymaking giant behind 2023’s blockbuster “Barbie” movie, is laying off 120 workers from its headquarters in El Segundo, California. The Uno owner announced its layoff in a ...

Jolly's in Bath will be taken on by department store group Morleys as its second site outside of London. The building is owned by Bath and North East Somerset Council, which welcomed the ...