World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Haier was recently front and centre at the Australian Open, as the Official TV and Home Appliance partner of Tennis Australia ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Emma Raducanu is now on the longest losing run of her entire career to spark an intense debate over why she keeps being ...

Simona Halep, a two-time Grand Slam singles champion who was ranked world No. 1 in women's tennis singles for 64 combined ...

Emma Raducanu has crashed out of the Abu Dhabi Open in the first round after Marketa Vondrousova beat the British star 6-3 ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Golf Australia has listened to the concerns of leading players in making a significant decision about the format of the Australian Open.

Despite Melbourne's impressive sporting pedigree and near unrivalled major events résumé, it had never managed to crack into American sports. Until now.

After reaching the quarter-finals in Abu Dhabi last week, Leylah Annie Fernandez is through to round two in Doha.

A long way from the tennis courts, Roger Federer is enjoying a well-deserved retirement, promoting the Swiss brand On, which ...

(Reuters) -Australian biopharmaceutical company CSL said on Tuesday that falling immunisation rates in the U.S., its largest market, weighed on its vaccine sales and first-half profit growth, sending ...