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Apple Explores AI Search for Safari

Apple Tries to Save $20 Billion Google Search Deal By Saying It’s Unnecessary

Apple Inc. made an unusual pitch in its bid to save a lucrative search partnership with Alphabet Inc.’s Google, saying that the deal might not be necessary in the long run and that even the iPhone may fall out of use.

CNN on MSN · 1d

Apple looks to add AI search to Safari in potential blow for Google

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, Bloomberg News reported on Wednesday, a move that could chip away at Google’s dominance in the lucrative search market.

The Manila Times on MSN · 19h

Apple’s plan to introduce AI search on Safari challenges Google’s dominance

Google is the default search engine on Apple's browser, a coveted position for which it pays the iPhone maker roughly $20 billion a year, or about 36% of its search advertising revenue generated through the Safari browser, analysts have estimated.

16d

Apple has another AI headache — this time with its advertising

Apple is facing scrutiny over its AI marketing. The Better Business Bureau advises it to tone down claims about Apple ...

Snopes.com21d

Yes, this ad marketing refurbished iPhones for 'every member of your polycule' is real

The advertisement came from a marketing campaign for Back Market, a company that sells refurbished tech devices — not Apple ... in NYC's Subway System." Inc. Magazine, 7 Feb. 2025, https ...

The Apple Post4d

Apple touts available Apple Intelligence features in new ad

Apple has released a new advertisement highlighting its suite of Apple Intelligence features across iPhone, iPad, and Mac.

Reuters1d

Apple Inc

Apple shares fall as buyback cuts, tariff fears fan investor jitters Apple shares fell 5% on Friday after the company trimmed its stock buyback program and CEO Tim Cook flagged a $900 million ...

25d

Apple was on brink of crisis before tariff concession from Trump

Apple Inc. has managed to dodge its biggest crisis since the pandemic — for the moment, at least. Donald Trump’s 125% tariffs ...

The Register on MSN1d

Apple exec sends Google shares plunging as he calls AI the new search

Eddy Cue tells DC court Safari will incorporate Anthropic, OpenAI and co An Apple executive's backhanded endorsement of AI as ...

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