Amazon Haul is a new mobile-only experience within the Amazon app that offers dozens upon dozens of ultra-affordable products, including fashion, home goods, tech accessories, and even jewelry. While Amazon normally heralds Prime at every opportunity, it’s not featured here.

The budget service, now in beta, appears to be Amazon's answer to Chinese retail discounters Temu and Shein.

Temu, the low-cost shopping app that gained traction with shoppers who trade longer shipping times for rock-bottom prices. Amazon describes Haul, which is available in a beta version for shoppers who use the company’s smartphone app or mobile browsers,