Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States.

The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game,

Prices for Super Bowl ads have risen to a record of over $8 million, with sponsors purchasing around 10 of the most-expensive 30-second spots for the Feb.

Fox has sold at least 10 commercials for Super Bowl LIX for $8 million, according to multiple reports Wednesday.

This year’s Super Bowl — to be held Feb. 9 on Fox — will anoint artificial intelligence companies and products as the new mainstream (yes, that is despite this week’s Wall Street meltdown after a Chinese AI app, DeepSeek, shook the foundations of Silicon Valley).

The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year, an estimated 123.7 million viewers tuned into the game, according to Nielsen. Evans said the mix of ad categories for the most part includes the usual suspects: beverages,