Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Here's what you need to know about the Starbucks' "Pick Up" closures in Massachusetts. There are three Massachusetts ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

A study by the AFL-CIO finds CEOs in the S&P 500 made 285 times more than their employees last year. The largest pay disparity was at Starbucks, where CEO Brian Niccol made 6,666 times as much as the ...

The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...