The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...

The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize. The General ...

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.” ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Mekanism’s CEO on future proofing the agency with performance marketing Developing a full-funnel offering has been a focus since the shop was acquired last year, Jason Harris said at Advertising Week.

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott ...