Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

Big companies have moved too slowly, and now need to master content creation (5-7 videos per day) Päivi Korvela, consultant (ex-Unilever and TikTok Shop): Whether we are ready or not, social commerce ...

An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers: Summer sales: Competition among the major ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Image via Shutterstock Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the ...

Last year, in our 2023 trends and predictions, we highlighted the value of creativity and the need for businesses to make time to be creative. This was based on a clear message emerging from our ...