The campaign arrives at what OpenAI sees as a pivotal moment. “We’re at the dawn of the intelligence age and you can participate today,” Rouch says, a reference to CEO Sam Altman’s recent blog. “This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.”

OpenAI just dropped a slick $14-million Super Bowl ad extolling the virtues of AI tech—but none of the content was made by AI. Here's why.

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their reputations.

OpenAI, the artificial intelligence company behind ChatGPT, made a big splash during the Super Bowl by airing its first ad since launching in 2015. Its big game commercial featured hundreds of black dots,

Tech company, OpenAI will introduce its first TV advertising ad on Sunday during the 59th Super Bowl.The Latest Tech News, Delivered to Your Inbox

OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily promoted in the products on display in commercials from Meta, Google and GoDaddy, among others, while many ad agencies used AI tools, such as ChatGPT and other OpenAI products, to assist in ad production.